HOLM

HOLM – Recover harder. HOLM is a fictitious recovery studio that combines the hot, the cold and the moments to calm. Its your space between, because true power is generated in rest. The goal of the brand identity is to convey a feeling of closeness, relaxation, and tranquility, because a recovery studio thrives on atmosphere. The choice of fonts, shapes, colors, and gradients combines aspects of heat (sauna), cold (ice bath), and breathing.